Starbucks Test-Marketing Under Fake Name on Capital Hill
Just reading in the Times (Seattle's newspaper) that Starbucks will take its logo down off of one of its Capital Hill stores and pretend it's something else.
The new names are meant to give the stores "a community personality," said Tim Pfeiffer, senior vice president of global design.
They'll feature beer and wine and poetry readings and music, just like it's the East Village or something. They also spy on and study indie coffee shops, to try to capture their secrets of authenticity. I've been boycotting them for ages but this is new ammo.
See the logos at the left? Foreign coffee shops pretended to be Starbucks - life imitated art and now art imitates life, or something like that. SB
Urban Dictionary:
1. Starfucks
Also: a game which involves trying to fuck the most attractive member of staff working in said coffee shop, whilst buying the least number of products (See also Fuckbeans).
"Don't you mean StarBUCKS?
"No, I assure you, I meant Starfucks."2. Starfucks

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