If you enjoy getting gourmet products like tiramisu and virgin olive oil at Trader Joe's, then you might enjoy this piece from the NYT blog: Trader Joe's Secrets - NYTimes.com
They did a former piece called Do You Know Who Owns Trader Joe's? - NYTimes.com in which it was revealed that Trader Joe's is owned by a HUGE German discount grocery outlet. The company is called Aldi. Given their funky image (Hawaiian shirts etc.), this seems a bit strange.
Aldi Looks to U.S. for Growth - WSJ.com - They are looking to open 75 new US branches this year.
Inside the secret world of Trader Joe's - Aug. 23, 2010 - They have 344 stores in 55 states. This article in Fortune magazine tells a bunch more secrets, like what is behind Two Buck Chucks.
I'm going to keep going there but it just won't be quite the same. They seem somehow more "mysterious" now.
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